Why this page is ranked the way it is
On every other jurisdiction covered here, agents publish something. In Dubai most of them do not, and the ones that do publish tend to publish the smallest number they can defend.
So the ordering is deliberate and narrow: agents that put a figure in public rank above agents that do not. That is not a claim that Shuraa or Creative Zone are worse at the work. It is a claim that you cannot compare them without making five phone calls, and that a market where nobody publishes is a market where the uninformed buyer pays more.
The licence is not the cost
The most common mistake in Dubai is budgeting the licence and forgetting everything attached to it.
A zero-visa free zone licence can genuinely be had for around AED 5,000. The moment one person needs residency, add an establishment card at roughly AED 1,500, an immigration card at roughly AED 1,500, and AED 4,000 to AED 5,000 per visa, plus medical and Emirates ID. That is before the agent's own fee, before any PRO work, and before the bank introduction.
Two people with residency in a Dubai free zone is a five-figure exercise in AED, every year, and the renewal is close to the setup cost rather than a fraction of it.
Choose the zone before you choose the agent
There are more than forty free zones, and most agents have commercial relationships with a handful. Ask an IFZA partner which zone suits you and the answer will be IFZA.
The zone decides your address, your visa quota, your activity list and your credibility with banks. RAKEZ and SHAMS are the cheapest and carry a Ras Al Khaimah or Sharjah address that some banks and clients treat differently. Meydan and IFZA buy a Dubai address at roughly double. DIFC is a different proposition again, and its Innovation Hub licence is subsidised in a way almost nobody selling IFZA will mention.
Decide the zone on its merits first. Then price agents against each other for that same zone, which is the only comparison that means anything.
The 9% that changed the pitch
The UAE now charges federal corporate tax at 9% on taxable profits above AED 375,000. Qualifying free zone companies can access a 0% rate on qualifying income, but that is a regime with real conditions attached, not a free pass that comes with the licence.
Treat "tax free" language on an agent's website as a dating device. It tells you when they last updated their marketing, which is a reasonable proxy for when they last updated anything else.